Jude worked tirelessly on the design and branding for a new cryptocurrency, HealthToken. The colour scheming, design and typeface was chosen to a tight deadline with great results.
Jude also grew the currency's Twitter profile to a massive 2,000 followers in just over two weeks.
The cryptocurrency market is notoriously high-risk, high-intensity and often immature in its nature. How do you encourage growth of a brand in such an enviornment?
Jude recognised that the advertising, marketing and community 'feel' that was needed was far from normal. Crypto is different and often hard to understand.
Therefore, with the HealthToken social media channels, Jude experimented with a mixture of Live Streams, Memes, GIF posts and informative updates.
Through doing so, $HELTH gained over 4000 followers over Telegram, Instagram and Twitter in just under two weeks.
This was a massive success and catapulted the growth of the token.
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How do you brand a cryptocurrency launching in such an immature but judgemental market? You have to be professional, yet fun. High-quality yet approachable and comedic.
The balance is difficult to achieve. Many investors appreciate the jokes and the immaturity, but for others, it can steer them clear from the project altogether.
Simplistic, modern and appealing.
With cryptocurrency logos, the simpler the better.
The logo will be presented in a vast variety of formats, it can be shown in very small sizes, very large sizes and across many platforms.
Therefore, it must be unique but adaptable and easily implemented wherever it is needed.
That is how Jude came up with this beautiful design featuring an aesthetically pleasing gradient under a simplistic vector drawn leaf.
The community feedback on the logo has been very positive.
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Twitter followers
Investors
Telegram members
Market cap (as of 17/05)
